There are many nutritional brands available to the South African fitness industry which possibly makes choosing a particular product a challenge. Over the years we have gathered loads of experience to help our customers make a more informed choice when purchasing a product. Which Brand?
Should I go for brand X because it is being sold at a much higher price so therefore the quality must be good? Or do the products work from a brand whose packaging doesn’t look to appealing or are much cheaper than the international brands?
The amount of locally manufactured brands has dramatically increased over the last 10 years to cater for the increasing number of fitness enthusiasts pounding the weights to look and feel their best. Before that the only nutritional products available were imported from America. So currently you have a choice of domestically produced products and imported international brands.
The prices of the international brands are significantly higher then local products, so they must better? Yes and No. As with any imported product there are additional costs accrued such as shipping, tariffs and distribution with the nastiest cold-shower being the Rand / Dollar exchange rate which has fluctuated more than a championship series yo-yo.
Local brands just don’t have the same costs as the imported products. When looking at a product which has identical ingredients in both the imported and local, most of our customers tend to opt for the local brand.
So when is the higher price tag justified? Product formulation and the ingredients used. America essentially brought fitness mainstream with the nutritional market being more established then anywhere else in the world.
This gives them access to premium ingredients and partnerships with Universities for example to perform research on any latest clinical data to develop new products. The combination of the two enables the imported brands to produce cutting-edge products.
This sentiment has been swung around for a number of years; however with the introduction of the Consumer Protection Act and manufacturers required to be GMPc (Good Manufacturing Practice Compliant) should make consumers a lot more confident in purchasing local products.
A few of the larger local brands are starting to have some of their products manufactured in international facilities which have ridged quality controls. Product formulations are being created abroad and produced domestically to keep the costs down but greatly improve local product innovation.
Products produced in South Africa have come a long way in the last 10 years with some of the brands gaining access to the same ingredients as the imported products. The internet has made ingredient research more accessible providing an identical platform for all manufacturers. Price is not everything, but definitely take the ingredients and product formulations into account when deciding which product to help you blast out your next training session!
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USN has been the market leader in sport and fitness supplementation for over a decade.